Everyone Deserves the Right to Defend Their Name.
Learn more about our mission to fight reputational abuse in the digital age.
What is Reputational Abuse?
Reputational abuse happens when lies, distortions, or coordinated stories are spread to discredit someone before they can share the truth. It is a form of coercion used to isolate, silence, and control.
Common tactics include smear campaigns, gossip, online defamation, and character assassination in families, workplaces, and communities. The damage can be severe, loss of relationships, work opportunities, safety, mental health, and even freedom of choice
Why It’s a Growing Threat
The rise of AI tools has made reputational abuse more dangerous than ever. Fake screenshots, fabricated conversations, and manipulated images or videos can now be created in seconds. What once took effort and skill to fake is now accessible to anyone with an internet connection.
This means reputational abuse can spread faster, look more convincing, and cause deeper harm. At the same time, many campaigns are driven by underlying mental health struggles, highlighting the need for both victim support and offender education to break the cycle.
Why We Exist
People targeted by smear campaigns often cannot stand up for themselves. The goal of reputational abuse is simple: to discredit you before you have the chance to speak.
We believe everyone deserves the right to:
Defend their name
Tell their story
Live free from coercion, fear, and narrative manipulation
By combining legal expertise, mental health awareness, and AI education, the Clear Name Project provides modern, practical tools to protect reputations in today’s digital world.
